Why Google killed off Google Reader: It was self-defense
I’ve been a fan and user of Google Reader since its start. And while I’ve tried a dozen or more other RSS readers, I wound up returning to Google’s. This is sad.
It’s not a huge surprise that Google is dropping Google Reader, the blog reader it operated since 2005. After all, they’d let it go for some time now (not that I’m complaining – it was after all, a free service, a fine product, and a boon for the overall ecosystem of blogging, podcasts and RSS).
The reality, though, is that Google operates at vast scale, and a niche consumer product like Reader just doesn’t move the needle. As crazy as it may sound, today even a billion-dollar business is simply a distraction to Google (unless, of course, it’s well on the way to becoming a five-billion-dollar business).
So all those who are signing petitions to Google (and even one to The White House!) are missing the bigger point: that this is a victim of the company’s DNA, one that’s accelerated under Larry Page’s management. Some companies specialize…
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