Why Google killed off Google Reader: It was self-defense
I’ve been a fan and user of Google Reader since its start. And while I’ve tried a dozen or more other RSS readers, I wound up returning to Google’s. This is sad.
Originally posted on Gigaom:
It’s not a huge surprise that Google is dropping Google Reader, the blog reader it operated since 2005. After all, they’d let it go for some time now (not that I’m complaining – it was after all, a free service, a fine product, and a boon for the overall ecosystem of blogging, podcasts and RSS).
The reality, though, is that Google operates at vast scale, and a niche consumer product like Reader just doesn’t move the needle. As crazy as it may sound, today even a billion-dollar business is simply a distraction to Google (unless, of course, it’s well on the way to becoming a five-billion-dollar business).
So all those who are signing petitions to Google (and even one to The White House!) are missing the bigger point: that this is a victim of the company’s DNA, one that’s accelerated under Larry Page’s management. Some companies specialize in keeping the status quo, others specialize in moving forward. Google is the latter. If the company maintained every niche product with N thousand fans, even paying ones, it’d become the very bungling bureaucracy we love to hate. For a company with Google’s ethos and standing, any such dead-end, non-revenue-producing product that’s retained is holding others back, and prevents the company from moving forward and making true innovations instead of incremental improvements.